Coaching for Retention

A New Application for Leadership Coaching


5 minute read

Dion Leadership-Retention Coaching

I am an unabashed proponent of leadership coaching.

Having run a coaching firm for almost 15 years, I’ve witnessed the power of coaching firsthand on more occasions than I can count. I’ve seen how coaching can save derailed careers, repair broken professional relationships, and place those valuable “hi po” employees on the fast track to important leadership positions.

Our annual leadership coaching study regularly delivers impressive aggregate numbers that prove the positive impact of coaching. For example, in 2021, 97% of coachees reported that as a result of leadership coaching, they are equipped to utilize new behaviors required of them at work.

However, most human resource and talent development professionals have limited the application of coaching to behavior change, skill development, performance improvement, or remedial contexts and situations. I believe that we are overlooking, or at best underutilizing, the power of coaching—especially when seeking for solutions to the employee well-being and retention issues that are plaguing our organizations today.

Leadership coaching is a direct, focused, and immediate intervention tool for retaining senior leaders.

In many ways, traditional coaching and coaching for retention are quite similar. Both use the same cognitive behavioral learning model. This proven method helps coachees explore situations with a new perspective, understand themselves in new ways, create new mindsets for approaching situations, and build new and more productive habits. However, there are some important differences identified in the chart below.

Forgetting Curve

In preparation for an HRCI Alchemizing HR webinar I conducted on June 9th, the Dion team helped me identify and explain these differences in our accompanying e-book that:

  • Explains why coaching for well-being is critical for talent retention​
  • Shares a case study and the accompanying impressive results​
  • Offers advice on how to set up a coaching for retention program in your organization​

We conduct hundreds of coaching engagements each year with a team of over 60 deeply experienced and profoundly insightful executive coaches. We understand that helping organizations retain employees is paramount in today’s environment. Isn’t it time to add coaching to your list of retention tools?


New e-Book

Coaching for Retention: A New Application for Leadership Coaching

Read Now >

HRCI Alchemizing HR Webinar

“New Applications for Leadership Coaching (Part One): Coaching for Retention”

Watch Now >

As always, I appreciate hearing your ideas, insights, and comments. If you are already coaching for retention in your organization, I’d love to hear about your program. Please reach out if you’d like some advice on the best way to provide coaching, leadership development, and team development to support your valuable leaders.

Steve Dion-Founder & CEO-Dion Leadership

Steve Dion

Founder & CEO

Steve has dedicated his career to understanding and improving organizational cultures through the creation and deployment of innovative assessment, leadership, and team development programs. He is a regular contributor to CEOWORLD magazine, Chief Executive, Fast Company, Training Industry, and HRCI’s HR Leads Business Blog. Steve and his Dion Leadership colleagues have recently launched a new
e-learning course that supports
 work-life alignment.

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